Pierre Robert
The Brand
Pierre Robert is a Philadelphia household name and a legendary figure in broadcasting, having served as the beloved midday voice of 93.3 WMMR for over four decades. Known for his warm, genuine presence and deep passion for rock music, Pierre has built a loyal following that spans generations.
Pierre Robert isn’t just a DJ—he’s a trusted voice, a rock historian, and a cherished institution in one of America’s greatest music cities.
Our Strategy
What starts as live broadcasts, interviews with music’s biggest stars, or moments from his extensive archives, we reimagine into video and digital content that extends his reach beyond the airwaves. The result is a stronger connection with WMMR listeners and fresh ways for him to engage with Philadelphia, one of the top 10 broadcast markets in the US. Breakdown Media’s collaboration adds new layers of storytelling and dimension to his show and his larger-than-life personality.
Working with Pierre Robert, we have:
Captured and edited numerous interviews with music royalty showcasing Pierre’s dynamic and thorough interview style.
Provided him with high quality video highlights and photos to reach his audience on social media.
Covered remote broadcasts outside of the Pierre Robert Studios.
Launched a new Instagram profile that quickly attracted over 11,000 followers and counting.
Written articles, descriptions, on air liners and captions that reflect his voice, while keeping them SEO friendly.
Updated archival content to repurpose across multiple channels, edited to reflect current digital trends.
Acted as a liaison to book high-profile interviews and marketing opportunities.
Provided analytics to track brand growth.
“I’ve been working with Sara and Nick for over a decade. They’ve expanded my digital presence exponentially, turning my live broadcasts, interviews and vast archives into visually compelling media that reaches WMMR listeners in a whole new way. I get to interact with Philadelphia in new ways through the content they create, adding more dimension to my show and to the radio station.”
- Pierre Robert
On Air Host, 93.3 WMMR
Our Services For Pierre Robert
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Analytics
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Digital Marketing
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Live Event Coverage
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Video Editing
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Video Production
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Web Development
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Social Media
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Audio Editing
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Copyediting
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Podcast Production
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Social Media Management
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Photography
Pierre Robert interviewed the iconic drummer for Green Day, Tre Cool, backstage at a stadium in Philadelphia. It was the only radio interview that the band sat for on this entire tour. Breakdown Media booked and produced this insightful and funny conversation. Tre describes WMMR as “America’s finest, curated-by-hand Rock and Roll radio station”… Then the two have a laugh pretending to be one another.
When not onstage, Alice Cooper loves to golf. So when he stopped by 93.3 WMMR for an extended interview with Pierre Robert, we constructed a music-themed mini golf course called The Vinyl Putt, named after Pierre’s daily on air feature, The Vinyl Cut.